Our Story

TRU  Balance Hair Care focuses on the health of scalp, hair, and maintenance routines that establishes self-care. We use natural ingredients that help women manage, maintain, and care for their hair. Our mission at TRU-Balance Hair Care is to help you look and be the best version of you every day. Our entire philosophy stands behind the idea that nature provides ALL of the necessary ingredients for excellent hair care. By sourcing only the purest botanicals, TRU-Balance products provide safe ingredients that are gentle, impactful, and effective for all hair textures. TRU Balance Hair Care founder, Tracy Brown, is a Licensed Cosmetologist, Certified Licensed Trichologist, & Hair Loss Specialist, created the TRU-Balance Hair Care Brand of products to help women discover their natural beauty to maintain and restore healthy hair. Co-owner Keinya Beasley is an international educator that has traveled the world teaching professionals about proper hair care and styling. Her expertise has been featured on Discovery Channel, OPRAH Winfrey Show, and many other media outlets. Her desire to empower and inspire women to TRU-Ly love themselves is at the heart of  TRU Balance Hair Care. Tracy and Keinya have been professional licensed hairstylists for a combined 45 years.

Developed as a Luxe line, TRU Balance Hair Care focuses on high-quality ingredients and potency has been essential to our incredible results. Our products are not "watered down" and you will not see a long list of ingredients used as buffers. Regardless of hair texture, our products are intended to stimulate hair growth, repair damage, and strengthen your hair.  By infusing natural oils, minerals, and herbal extracts into hair follicles our products help control frizz, tackle dryness, breakage, preserve moisture, and cultivate the overall condition of your hair and scalp to make your hair remarkably manageable.

These are just some of the many benefits gained by using TRU-Balance Hair Care products.

We want only the best for our customers. More importantly, we stand by our products and have seen proven results.